How customers find you now

When someone nearby needs what you do, they find a business in one of three places. Each one decides who to show in its own way.

  1. Google Maps

    When someone searches for a service near them, Google usually shows a map with a short list of nearby businesses above the regular results. It picks them by how well a business profile matches the search, how close the business is, and how established it looks.

    Distance you can’t change. The rest you can: a complete Google Business Profile with the right categories and services, regular posts and photos, steady reviews with replies, and the same name, address, and phone everywhere you appear online.

  2. Google Search

    Below the map, Google lists web pages. It reads the pages on your site to understand what you offer and where, then shows the ones that best answer the search.

    That’s why a clear page for each main service and area matters, along with a site that loads fast, works well on phones, and has no technical problems that stop Google from reading it.

  3. AI answers

    More people now ask ChatGPT, Perplexity, or Google’s AI Overviews for a recommendation instead of scrolling through results. These tools build their answers from what’s published about you: your website, your reviews, and your directory listings.

    If your details conflict or your pages are vague, they may describe you wrong or leave you out. Clear pages that answer real questions, consistent details everywhere, and structured data that spells out what you do and where help them get it right.

All three look at the same four things: your website, your Google profile, your listings, and your reviews. Get those right and keep them current, and you show up in all three places.

Pricing

How much does Local SEO cost?

One monthly plan keeps your website, profile, listings, and reviews working for you, after a one-time setup that gets the foundations right.

Local SEO

Ongoing work that keeps you visible

Per month$400

Commitment
6-month minimum
Work each month
About 4 hours of focused work
Reporting
A short monthly report on calls and leads

With the foundations in place, focused work each month keeps you visible: posting to your profile, replying to reviews, improving a page or two, fixing listings, and checking how you show up in AI answers.

What’s included

  • Google Business Profile posts, photos, and updates

    Fresh posts and photos keep your profile active, which helps it keep showing up in Maps.

  • Review monitoring and responses

    New reviews watched and answered, so customers see a business that responds.

  • On-page improvements to 1 or 2 pages a month

    A page or two improved each month, so your site answers what customers search for.

  • Listing fixes and new listings

    Wrong or missing details fixed, and new directories added where they help.

  • Technical health checks

    Regular checks for speed, indexing, and broken links, fixed before they cost you visibility.

  • AI search visibility checks

    We check how AI tools describe and recommend you, and work on what they get wrong.

  • Short monthly report focused on leads and calls

    A short summary of calls, leads, and what we worked on, without the jargon.

Plus a one-time SEO setup: $750

Monthly work only pays off once the basics are right, so every client starts with a one-time setup. We research the searches that matter for your services and area, fix technical problems on your site, fully set up your Google Business Profile, clean up your listings, add structured data, and set up call and form tracking. You get a baseline report, so everything after it can be measured.

Prices are starting points. New projects are fixed-price proposals based on scope. See all pricing.

How it works

What working together looks like

  1. To start

    SEO setup

    We fix the foundations, set up tracking, and record a baseline.

  2. Every month

    Monthly Local SEO

    Profile updates, reviews, page improvements, listings, and AI visibility checks.

  3. End of each month

    Report

    A short monthly report on calls, leads, profile activity, and traffic.

  4. The month after

    Adjust

    Each month’s focus is set by what the numbers show.

Works with

What pairs with local SEO

  • Websites

    SEO works best on a site built for it. If yours is slow or hard to use, a new site gives every visit from search a better place to land.

    From $1,500

    How we build websites
  • Hosting & care

    Search rewards sites that stay fast and online. A care plan keeps yours that way, with hosting, backups, and updates handled.

    From $40/mo

    What care covers

Search & AI answers: common questions

What is AEO?

AEO stands for answer engine optimization. It means making your business easy for AI tools like ChatGPT, Google’s AI Overviews, and Perplexity to understand and recommend. In practice it overlaps heavily with good local SEO: clear pages that answer real customer questions, consistent business information everywhere, and structured data that spells out who you are and what you do.

Do you guarantee first-page rankings?

No, and you should be wary of anyone who does. We promise the work and clear reporting: what we did, how your visibility and leads are trending, and what we’re focusing on next.

How long does local SEO take to work?

Most businesses see early movement in Google Maps and search visibility within the first few months, with steadier gains after that. That’s why Local SEO has a 6-month minimum: it’s the shortest window where the work can show real results.

Do you help with our Google Business Profile?

Yes. It’s a big part of Local SEO. We fully set up your profile at the start, then keep it active each month with posts, photos, and updates, and we monitor and reply to reviews. It’s often the first thing a Rochester customer sees, before they ever visit your website.

What’s included in Local SEO each month?

About 4 hours of focused work: Google Business Profile posts, photos, and updates; review monitoring and responses; improvements to 1 or 2 pages on your site; listing cleanup; technical health checks; a check on how you appear in AI answers; and a short monthly report focused on leads and calls.

What isn’t included in Local SEO?

New pages or blog posts, link-building campaigns, paid ads, social media, and redesigns. Any of those can be quoted separately if you need them.

What do I need to provide for SEO?

Access to your Google Business Profile and website, a few new photos each month, and a habit of asking happy customers for reviews. We’ll make the review requests easy.

Ready to show up when customers search?

Tell us what you do and where you work. We’ll look at how you show up today and what would help most.