Business services
The Mailbox Maven
The Mailbox Maven helps businesses stay in touch with their clients through personal cards and gifts sent by mail. We refreshed the site for the new People Over Transactions brand, and added a blog that runs on a weekly schedule: an AI assistant turns Theresa’s drafts into finished posts, word for word.
The challenge
The Mailbox Maven was rebranding around People Over Transactions, the philosophy behind how Theresa works with clients, and the website needed a visual refresh to match the new brand. Theresa also wanted to start a weekly blog, and formatting, dating and posting every article by hand would have taken time away from clients.
What we built
- A visual refresh for the People Over Transactions brand, with a new logo and colors
- Testimonials rebuilt as results-first cards
- Stories & Ideas, a blog where posts go live on their scheduled Tuesday morning with no one needing to log in
- A newsletter signup at the end of every post
- A check on every upload, so a badly formatted post can’t break the live site
An AI assistant for every post
Each month, Theresa writes the posts in plain text, just as before. We built an AI assistant that turns each draft into a finished post: it adds a short preview for Google and social media, tags, and a Tuesday publish date, and it confirms the schedule before writing anything.
It never changes Theresa’s words. Likely typos get flagged for Theresa to decide on rather than quietly fixed. The month’s posts are uploaded once and publish themselves, one a week.
Working with Tom on the redesign of The Mailbox Maven website has been an absolutely wonderful experience!
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